I help beauty, cosmetics and retail brands — mass to luxury — enter, scale and modernize their commercial operations in Turkey, and help retailers outside cosmetics build the category from zero or launch a brand of their own. Grounded in two decades running the sales floor at L'Oréal, Oriflame and Beymen, and turning it into measurable P&L performance.
FOUNDED & LED BY FATİH ASLANTÜRK
From the sales floor to the P&L — commercial strategy that's been tested where it counts.
Most commercial advice comes from people who've never owned a P&L on a store floor. Mine comes from having owned several.
My work sits across mass, pharmacy, direct-selling and luxury retail — the full range of how beauty and cosmetics reach the Turkish consumer. That range is what makes the advice practical: every recommendation is stress-tested against a real store, a real sales team, and a real P&L, not just a strategy deck.
Advisory work is built the same way I've built every sales organization I've led — on clear KPIs, a coached team, and a plan that adapts when the market does.
Five tracks — from core retail operations to building new categories and training the people who sell.
Implemented Beymen's new cosmetic retail strategy across mono- and multi-brand luxury stores, leading a 300-person regional organization while lifting NPS, CSI and conversion.
Directed sales strategy for Oriflame Turkey as part of the country management committee, leading two regional sales teams plus training and events functions serving hundreds of thousands of brand partners.
Ran national key account P&L and negotiation strategy across L'Oréal's mass, pharmacy and luxury channels, building retailer partnerships over a decade of channel leadership.
Retailers with existing footfall and trust — fashion, pharmacy, department stores, specialty and multi-category chains — that see the opportunity in beauty but don't carry it yet, and need the category built product by product, or a line developed under their own name.
Delivered as corporate workshops for retail and sales teams, or as private sessions for individuals and small groups — half-day to multi-day, on-site or virtual, tailored to the audience.
Two decades across beauty retail in Turkey — now also mentoring the next generation of founders.
Full operational scope across mono- and multi-brand luxury stores: P&L, KPIs, team performance and client experience.
Strategic sales leadership on the country management committee, driving business-development strategy and sales force growth.
A decade across mass, pharmacy and luxury channels — key account P&L, retailer negotiation and channel strategy.
Mentoring early-stage founders at Istanbul Technical University's startup incubator on commercial strategy, go-to-market and retail/sales operations.
The people I bring in when a project needs a specific edge — more profiles added as engagements call for them.
Retail & commercial strategy, beauty category leadership, sales team building and training — the throughline across every engagement.
Choose the format that matches where your business is.
A fixed-scope, 4–6 week engagement for brands evaluating whether and how to enter the Turkish market.
Ongoing monthly support for brands or retailers that need hands-on sales, channel and retail strategy input.
Part-time embedded senior sales leadership for scaling brands that aren't ready for a full-time hire.
Standalone or recurring sessions on sales performance, retail process and consumer understanding — for teams or individuals, on-site or virtual.
Perademy is my retail & commercial advisory practice. If you're bringing a brand into Turkey, building a cosmetics category, or want to train your team, I'd like to hear about it.